New Lexus NX to make its European debut at the Nitto ATP Finals

Lexus will give the new NX its European reveal at the Nitto ATP Finals in Turin, which runs from 15 to 22 November. The update brings new hybrid and plug-in hybrid powertrains, revised exterior styling and an all-new interior. It also matters commercially: the NX currently makes up almost a third of the brand’s annual sales in Europe.

Lexus has picked the Nitto ATP Finals in Turin for the European reveal of its new NX. The tournament runs from 15 to 22 November and closes the elite men’s tennis season. The NX is among Lexus’s most important cars in Europe, and the company says it currently accounts for almost one third of its annual sales in the region.

The venue comes from an existing sponsorship. Lexus is a Platinum Partner and the Official Automotive Partner of the Nitto ATP Finals for the fourth year running, and it describes its relationship with the ATP (Association of Tennis Professionals) as one at the highest level of international men’s tennis.

What changes on the new NX

According to Lexus, the new NX builds on the strengths of the existing model, and the changes are extensive. The car gets new hybrid and plug-in hybrid powertrains, revised exterior styling and a completely new interior. The announcement does not yet include technical data such as power outputs, electric range or prices.

A redesigned cabin

The interior has been fully redesigned in what Lexus calls its Clean x Tech approach. It is built around the latest generation of the brand’s multimedia system with a 14-inch display.

Lexus is also adding features it groups under its human-centred technology. These include Responsive Hidden Switches and Sensory Concierge, which adds in-car fragrances. The company says these will be offered in Europe for the first time and are meant to help owners personalise the cabin.

What it means

The NX competes in Europe’s busy premium mid-size SUV segment, where buyers have many electrified options. With the model providing such a large share of its European volume, Lexus is relying on the new powertrains and the redesigned cabin to keep the NX competitive. Full specifications are expected when the car is revealed in Turin.

The new Lexus NX will be shown to the public at the Nitto ATP Finals in Turin from 15 November.

Source: newsroom.lexus.eu