MINI has revealed the MINI Lifestyle Collection 2026, a range of clothing, bags, luggage and accessories that carries the brand’s design language beyond the car itself. The line-up draws its colours from current MINI models and adds children’s products and scale models alongside the apparel. The company says the collection reaches shops from October 2026, depending on the market.
MINI has pulled the covers off its Lifestyle Collection for 2026, a merchandise range built around apparel, bags, luggage and everyday accessories. It is the brand’s yearly refresh of the products that sit outside the showroom, and the manufacturer positions it as a way for owners and fans to carry MINI styling into daily life rather than only into the driver’s seat.
The pitch is straightforward enough: sunglasses, a crossbody bag and a shopper for city errands, a travel mug packed into a backpack or laptop bag for the commute, and duffle bags or trolleys when the trip runs longer. An umbrella and a hoodie round out the wet-weather end of the range.
Colours borrowed from the model range
The palette is the clearest link back to the cars. Core items come in Black and White, while seasonal pieces arrive in Ocean Wave Green, Smokey Green and Rebel Red — shades MINI says are inspired by popular exterior colours across the current model family. That shared colour logic is the thread the brand uses to tie a coffee mug to a Cooper parked outside.
“With the new MINI Lifestyle Collection, we wanted to capture the Zeitgeist while offering versatile styling options that remain unmistakably MINI,” said Peter Zamljak, Head of MINI Lifestyle and Licences. “My personal favourite is the coffee mug that matches the colour of my Cooper – it brings a touch of MINI to the very start of my day.”
What is in the collection
The clothing side covers women’s and men’s T-shirts, caps, polo shirts, hoodies and jackets, which the company describes as combining comfortable fits and high-quality materials with MINI design details.
Bags and luggage stretch from crossbody bags and shoppers to roll-top backpacks and laptop bags, plus duffle bags and trolleys for travel. According to the manufacturer, the emphasis is on durable materials, practical compartments and generous storage.
Accessories include notebooks, water bottles, travel mugs, umbrellas and sunglasses. Younger fans get the MINI Baby Racer and the MINI Alu Balance Bike, along with T-shirts and sweatshirts carrying classic Mini graphics. Collectors are served by scale models of the MINI Cooper SE and the MINI Aceman SE, the brand’s two current electric models.
What it means
Branded merchandise is a long-running fixture for MINI, and a lifestyle range that leans on the same colours as the cars keeps the brand visible between purchases — particularly useful as the line-up shifts towards electric models such as the Cooper SE and Aceman SE. Pricing was not disclosed in the release.
The MINI Lifestyle Collection 2026 goes on sale from October 2026, with availability varying by market.
Facts: MINI Lifestyle Collection 2026
- Range: apparel, bags, luggage, accessories, children’s products and MINI vehicle miniatures
- Apparel: T-shirts, caps, polo shirts, hoodies, jackets for women and men
- Bags and luggage: crossbody bags, shoppers, roll-top backpacks, laptop bags, duffle bags, trolleys
- Accessories: notebooks, water bottles, travel mugs, umbrellas, sunglasses
- For children: MINI Baby Racer, MINI Alu Balance Bike, T-shirts and sweatshirts with classic Mini graphics
- Scale models: MINI Cooper SE, MINI Aceman SE
- Colours: Black, White, Ocean Wave Green, Smokey Green, Rebel Red
- Market launch: from October 2026, depending on market
- Prices: not stated
Source: www.press.bmwgroup.com