Alpine used the Paris Motor Show to preview the shape of the third-generation A110 under a sculpted veil and to show the A310 Vision, a one-off concept based on a 1970s icon. The French brand also extended its Atelier Alpine personalisation programme to the A290 and A390. Alpine says 270,000 visitors came to its stand.
Alpine had three things to show in Paris. Two of them point to the future: a design study for the next A110 and a concept built on the brand’s new modular platform. The third affects buyers now, with more personalisation options for its current electric models.
Sales growth behind the push
Alpine says its sales rose from around 4,500 cars in 2024 to more than 10,000 in 2025. It has already passed 13,000 so far this year. The A290 is now the brand’s best-selling model, and the A390 electric sport fastback is adding to the total. According to the company, 80% of its buyers are new to the brand. Alpine sells cars through 251 points of sale in 26 countries and says it wants to become the leading French premium sports car brand.
A310 Vision: a concept, not a production car
Alpine CEO Philippe Krief presented the A310 Vision, a one-off concept that reworks the original A310 of 1971 in a modern, retro-futuristic style. This year marks 55 years since the four-cylinder A310 and 50 years since the V6 version. Alpine is clear that the car is an exploration of its heritage and does not announce a future production model.
The concept also shows what the new modular Alpine Performance Platform (APP) can do. APP is being developed to take different body styles and powertrains. The designers combined the clean lines of the early four-cylinder cars with the wider wings and muscular stance of the V6. Details include triangular A-shaped wheels inspired by the early cars’ solid metal wheels, aluminium bodywork over a black lower section inspired by Formula One, a semi-transparent bubble canopy and pop-down headlights that deploy at start-up.
A first look at the third-generation A110
The next A110 is due at the end of 2027. In Paris it was previewed as a sculpture, unveiled by Antony Villain, Alpine’s VP of Design, and Pierre Gasly of the BWT Alpine Formula One Team. A blue veil covers the form. Alpine says its shape was partly inspired by Concorde breaking the sound barrier.
Familiar A110 cues show through: a V-shaped nose with a dual light signature, a beltline that runs from a shark-nose front to a lowered tail, and a teardrop-shaped cabin between four pronounced wheel arches. The new car will be based on APP, and Alpine calls it the world’s first true electric sports car. It follows the A110 Future mule that Alpine showed at the Goodwood Festival of Speed.
“Great design creates emotion before you understand why. That is the idea behind our Alpine A110 sculpture: the veil lets us suggest rather than reveal, so you sense the proportions, tension and lightness.” — Antony Villain, VP of Design, Alpine
More personalisation for the A290 and A390
For the first time, the Atelier Alpine programme now covers the A290. It also brings a new Collection trim, offered with both the 180 hp and 220 hp powertrains. Standard equipment includes Blanc Nival paint with a black roof, body-colour wheel arches, 19-inch diamond-cut Snowflake wheels, silver front brake calipers and chrome monograms. Inside, Bleu Profond and Gris Evee textured coating and fabric are paired with a heated black steering wheel. Options include Telemetry, Pack Safety (advanced driver assistance systems) and a French flag on the C-pillar.
The five-seat A390 showed new colours and finishes, which are available on both GT and GTS versions. The GTS on display wore new Bleu Tempête Mat paint with a black roof. It had Sabelt sport seats in grey Nappa leather, 21-inch forged Snowflake wheels with a semi-diamond-cut “Or pale” finish, and new matt carbon Damier trim. A GT in Bleu Alpine Vision showed new lightweight 20-inch Comète alloy wheels.
Both models support V2X bidirectional charging: V2G lets the car interact with the electricity grid, and V2L lets the battery power compatible external devices. Both also offer Google Gemini through the Alpine Portal with Google built-in.
“Our ‘Everyday Extraordinary’ cars, the Alpine A290 hot hatch and the Alpine A390 sport fastback, allow us to conquest new customers to the brand, and now with the new features Atelier Alpine allow them to be even more creative in making their car their very own.” — Philippe Krief, CEO, Alpine
What it means
The A290 and A390 are bringing in most of Alpine’s new buyers, and the wider Atelier Alpine programme gives them more ways to personalise their cars. The bigger test comes with the electric A110. It must keep the lightweight character that defined its petrol-powered predecessors.
The third-generation Alpine A110 is due at the end of 2027. The A310 Vision is a one-off concept with no production plans.
Source: media.alpinecars.com