Škoda has been named a winner in the Red Dot Award: Design Concept 2026 for a study of how its mobile user experience could develop in the years ahead. The concept builds on the current MyŠkoda app and centres on personalisation, context awareness and a single connected digital ecosystem. It is the Czech brand’s 21st Red Dot Design Award across all categories.
Škoda Auto has picked up another design honour, this time for software rather than sheet metal. Announced in Mladá Boleslav on 20 August 2026, the Red Dot Award: Design Concept 2026 recognises the carmaker’s vision of a future mobile user experience — a forward look at how its digital services could work for drivers and passengers in the coming years.
Building on the MyŠkoda app
The concept takes today’s MyŠkoda app as its starting point and imagines a more capable successor. According to the company, the aim is higher levels of personalisation, greater contextual relevance and closer integration across the whole user journey, so that the various digital touchpoints behave as one system rather than a collection of separate features.
Škoda says the study was developed around real user needs and everyday usability. The idea is a digital companion that feels natural and relevant, is easy to use, and supports the user at every stage of a journey rather than only at the moment the car is being driven.
A modular, context-aware interface
The interface itself is described as a flexible, modular architecture with swipe-based navigation and personalised interactions. Together, the manufacturer says, these elements form a coherent ecosystem that can adapt as the needs of drivers and passengers change over time.
Context awareness sits at the centre of the concept. The digital companion is meant to react to changing situations and surface the content, services and guidance that matter at a given moment — while deliberately holding back the rest to avoid distraction and information overload.
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Škoda’s 21st Red Dot
With this latest result, Škoda Auto has now collected 21 Red Dot Design Awards across all categories. The Red Dot Award: Design Concept is the strand of the programme aimed at ideas and studies that have not yet reached production, which places this entry alongside other pre-production design work rather than a finished consumer product.
What it means
The recognition underlines how far the competitive battleground has moved from hardware towards software. Companion apps now handle charging, remote functions, navigation hand-off, service booking and account management, and they have become a routine part of how owners judge a car — particularly electric ones. A concept focused on cutting clutter rather than adding features points to where that thinking is heading.
What the study does not do is commit Škoda to a launch. The release presents the work as a vision of a possible future experience, and it gives no timeline for when any of these ideas might appear in the MyŠkoda app used by customers today.
Source: vimeo.com