The 113th Tour de France ended on the Champs-Élysées in Paris, with Slovenian rider Tadej Pogačar sealing his fifth overall victory. As the race’s Official Main Partner since 2004, Škoda designed the new crystal trophies and once again supplied the event’s fleet of vehicles. The car maker says its partnership with organiser A.S.O. is set to run until 2028.
Škoda Auto has marked the close of the 113th Tour de France by presenting the race’s newly designed crystal trophies to its winners. The world’s most famous road cycling race concluded with its traditional final stage in Paris, where Slovenian rider Tadej Pogačar took the overall win — his fifth Tour de France title.
The Czech car maker has backed the event as its Official Main Partner since 2004, a role that covers both the trophies and a large fleet of support cars.
Trophies shaped by Škoda’s design language
For this edition, Škoda Design created new trophies inspired by the brand’s Modern Solid design language — the same visual direction the company uses on its latest cars. Škoda Auto CEO Klaus Zellmer took part in the official awards ceremony and personally handed the green crystal trophy to Danish rider Mads Pedersen, winner of the points classification.
A fleet of 225 electrified cars
Beyond the silverware, Škoda supplied the organisers with 225 electrified vehicles for the race. Among them were the Škoda Peaq and the Superb iV, which served as the two ‘Red Cars’ used by Race Director Christian Prudhomme to follow and manage the peloton.
What it means
Cycling sponsorship remains one of Škoda’s most visible marketing platforms, reaching a global television audience every July. According to the company, its agreement with race organiser A.S.O. will continue until 2028, extending a relationship that now spans more than two decades. The partnership also gives Škoda a recurring showcase for its electrified line-up in front of the Tour’s international audience.
The 113th Tour de France ended on 26 July, with Škoda’s trophies presented at the closing ceremony in Paris.
Source: cdn.skoda-storyboard.com