Toyota Motor Europe says its battery-electric sales climbed 113% year-on-year in the first six months of 2026, driven by demand for the bZ4X, bZ4X Touring, C-HR+ and Urban Cruiser. Electrified models — hybrids, plug-in hybrids and EVs combined — reached a record 87% of the company’s sales. Overall deliveries were broadly flat at 633,617 vehicles for a 7.0% market share.

Toyota Motor Europe (TME) has reported its half-year sales for 2026, and the headline figure is a sharp rise in fully electric vehicles. According to the company, battery-electric vehicle (BEV) sales rose 113% year-on-year, effectively doubling, while total electrified sales grew 12%.

TME sold 633,617 vehicles between January and June 2026, a marginal 0.3% decline on the same period a year earlier, for a 7.0% market share. Of that total, 592,463 were Toyota-brand cars, 76,788 were Hilux and Proace commercial vehicles sold under Toyota Professional, and 41,154 were Lexus models.

Electrified now the default choice

Electrified vehicles — a category that spans hybrids, plug-in hybrids and pure EVs — accounted for a record 87% of TME’s sales, up nine percentage points year-on-year. Fully electric models made up 11% of the total. The company says the electrified mix reached 92% in Western Europe and 84% in Central Europe, with Eastern European markets at 61%.

The first half of the year shows that electrification is the natural choice for our customers across Europe. We are seeing strong demand across the Toyota and Lexus line-ups, from hybrid and plug-in hybrid vehicles through to battery electric models. This broad uptake reinforces our belief that accelerating CO₂ reduction depends on making low-emission mobility accessible, practical and attractive for as many customers as possible.

Toyota holds second place

Toyota sold 592,463 vehicles in the first half, up 0.2%, and retained its position as Europe’s second best-selling passenger car brand. The Yaris Cross remained its top seller, taking an 18% share of the brand’s line-up, ahead of the Yaris, Aygo X, Corolla range and C-HR.

Toyota’s BEV line-up grew 125% year-on-year to 62,412 cars, led by the bZ4X, C-HR+, Urban Cruiser and the recently added bZ4X Touring. The brand’s overall electrified mix now stands at 86%.

Vans and Lexus

Toyota Professional recorded 76,788 sales of the Hilux and Proace family, down 5%, for a 6.1% market share. Electric versions of the Proace and Proace City rose 37% and 47% respectively, and the range has been broadened with the battery-electric Proace Max and a new Hilux BEV.

Lexus posted 41,154 sales, down 7%, but pushed its electrified mix to 96%. The LBX remained its best seller at 13,236 units, while the fully electric RZ was up 43% and the RX plug-in hybrid up 25%.

What it means

The numbers point to a company leaning harder into electrification while keeping volumes steady in a flat market. The near-doubling of EV sales suggests Toyota’s expanded electric range is beginning to gain traction, though hybrids still do the heavy lifting behind the 87% electrified figure. For 2025 as a whole, TME sold 1,229,000 vehicles for a 7.2% market share.

Facts: Toyota Motor Europe, H1 2026

  • Total sales: 633,617 (−0.3% year-on-year)
  • Market share: 7.0%
  • Electrified share of sales: 87% (record; +9pp)
  • BEV sales growth: +113%
  • Toyota brand: 592,463 (2nd best-selling passenger brand)
  • Toyota Professional (Hilux/Proace): 76,788, 6.1% share
  • Lexus: 41,154, 96% electrified

The figures cover Toyota Motor Europe’s markets across Western, Central and Eastern Europe, including Turkey, Israel and several Central Asian markets.

Source: newsroom.toyota.eu