Mazda has released its Integrated Report 2026, setting out how the Hiroshima-based carmaker plans to grow its corporate value over the medium to long term. The report is built around the company’s “Brand Value Management” philosophy and introduces a revised set of five material issues running to 2035. According to Mazda, the English version will follow at the end of November 2026.
Mazda Motor Corporation has published the 2026 edition of its Integrated Report on its official website. The document covers both the financial and non-financial sides of the Mazda Group and sets out the company’s plans for creating value over the medium to long term. Mazda has published an integrated report every year since 2022. The company describes it as a way to explain its growth strategy to investors, partners and other stakeholders, and to encourage dialogue with them.
Mazda says the English-language version of the 2026 report will be released at the end of November 2026.
Seven chief officers set out the strategy
This year’s report tells the story of Mazda’s value creation through seven of its chief officers, including the CEO. Mazda uses the collective term “CXOs” for the heads of each field. Division leaders and employees also contribute.
Their contributions show how the company applies what it calls “Brand Value Management”. Mazda explains this as an approach that aims to earn customer choice through value rather than scale. For a carmaker much smaller than the industry’s volume giants, the idea is that buyers should pick Mazda for the product and the brand, not because it sells the most cars.
A virtuous cycle built on reputation
The report also describes what Mazda calls a virtuous cycle for raising corporate value. In the company’s words, the cycle shows how “being a company that is valued by society leads Mazda to be chosen by customers, inspire pride among employees, and earn the trust of partners, thereby enhancing its brand value.”
Mazda says it wants to grow its corporate value sustainably by building empathy and trust with five groups: customers, employees, partners, shareholders and investors, and local communities and society. It then aims to turn those relationships into stronger brand value.
Five material issues towards 2035
The most concrete change in this edition is a revised Materiality. Mazda calls it a compass for sustainably growing its brand and corporate value. The company says it took account of changes in the business environment and in social challenges, and has identified five material issues to address by 2035.
Mazda has set initiatives, indicators and targets for each issue so it can measure and monitor progress over time. The release does not name the five issues. Those details are expected in the full report.
What it means
Integrated reports are mainly aimed at investors and analysts, so this release contains no product news. It does show the thinking behind Mazda’s future decisions. The company is staying with a value-over-volume strategy rather than chasing scale, and it has now attached measurable targets for the next decade.
More sustainability reporting to come
Mazda’s corporate website already has a Sustainability page with its approach to sustainability, its ESG initiatives and performance data. The company also plans to publish the Mazda Sustainability Report 2026, which will summarise its sustainability work for the year.
The Japanese edition of the Mazda Integrated Report 2026 is available now on Mazda’s website, and the English version is due at the end of November 2026.
Source: newsroom.mazda.com