Ford says the search for the Puma Gen-E’s signature sound ended in an unexpected place: a theme park. In a new story on its From the Road platform, the company says a rollercoaster inspired the audio identity of its all-electric compact SUV.
A theme park as a sound studio
Ford has published a behind-the-scenes look at how the sounds of the Puma Gen-E were created. The story appears on the carmaker’s own editorial platform, From the Road, under the byline of Christian Störig, and it centres on one idea: the electric Puma’s sound character was inspired by a rollercoaster.
Ford summarises the project in a single line:
“We were looking for the signature audio of the Ford Puma Gen-E and found it in a theme park.”
The short announcement does not say which theme park or ride was involved. It also does not say exactly which of the car’s sounds the work produced, or how the recordings or ideas were turned into the final audio.
Why electric cars need designed sound
Without a combustion engine, an electric car has no natural mechanical soundtrack. That leaves manufacturers free to decide how their EVs should sound, both to people outside the car and to those inside it. Many brands now treat this as part of a model’s identity, much as engine notes once were.
The Puma Gen-E is the battery-electric version of Ford’s Puma compact crossover. Ford’s rollercoaster story shows how much attention the company says it is paying to the car’s character beyond its hardware.
What we don’t know yet
Ford’s announcement is a teaser for the full story. It gives no technical details, names no engineers or sound designers and includes no audio samples. We will add more detail when Ford provides it.
The full story is available on Ford’s From the Road platform.
Source: ford.com