A camper van is an unusual choice of company car for a professional racing driver, but Ben Barker says the Ford Nugget suits his life both on and off the track. In a new profile published by Ford, the driver explains how the Transit Custom-based camper doubles as transport, base camp and home away from home. It is a quietly effective piece of image-building for one of Ford’s most distinctive lifestyle vehicles.
Ford has published a driver profile in which racer Ben Barker explains why he picked the Ford Nugget camper van as his company car. It is not the sort of vehicle most people associate with motorsport, but Barker says it fits the way he lives and works around a busy racing calendar.
A camper van instead of a saloon
Where many company cars are chosen for the commute, Barker’s reasoning is different. According to the profile, the Nugget works as both everyday transport and a mobile base, giving him somewhere to rest, prepare and stay close to the action at circuits and events. Ford frames the story as an example of how the Nugget fits around an unconventional lifestyle rather than a conventional office routine.
What the Nugget is
The Ford Nugget is the company’s factory-backed camper, built on the Transit Custom van. It packages a compact living space — including sleeping and small kitchen arrangements — into a vehicle sized to be used as daily transport, which is central to its appeal for buyers who want one vehicle to do several jobs.
What it means
Profiles like this are a low-key form of marketing: rather than listing specifications, Ford leans on a real user to show the Nugget’s versatility. For buyers weighing a camper against a second car, the message is that a leisure vehicle can also serve as day-to-day transport. Ford has not tied the story to any new model details, pricing or specification changes.
The profile is available through Ford’s From the Road channel.
Source: ford.com